Founder and CEO
Yvonne Jamal has a bachelor degree in Business Administration with a specialization in tourism and more than 15 years of experience in the tourism industry. In the past few years she was in a leading position in indirect purchasing at Zalando SE. Since then she has been volunteering as a regional board member at the Federal Association for Materials Management, Purchasing and Logistics (BME) in the area of sustainable procurement.
She started her professional life as branch manager of a travel agency and spent several years abroad for an international tour operator. In particular, the time in the Maldives and the ecological challenges of this country sparked her interest in sustainability issues. She worked for many years in the Key Account Management of large, well-known hotel groups and as an entrepreneur in the MICE area. In her last position as team leader in indirect purchasing at Zalando SE, she was responsible for the introduction of a digital travel expense accounting and a digital purchasing solution and was nominated with her team for the eSolution Award of the Federal Association of Materials Management, Purchasing and Logistics (BME) in 2017.
In order to qualify in the field of sustainability, she successfully completed the scientific advanced training “Sustainable Business and CSR” at the University of Rostock.